Kelly is the founder of Estonia’s first facial gym, What the Face, and a certified cosmetologist and facial masseuse. Having studied the beauty world in depth in London, she is a pioneer in Estonia in the field of natural beauty, conscious facial care and facial muscle training.
There are more than 40 muscles in our face that can be trained and cared for in the same way as the rest of the body – to keep the appearance youthful and radiant, and to support the body’s natural, sustainable functioning.
What the Face gyms operate in Tallinn and Tartu, offering people the opportunity to discover and experience a new approach to beauty and well-being.